Over the past few years, Site Marker has expanded beyond construction into all kinds of industries. To better reflect who we are now and where we’re headed, we teamed up with designer Jay Fletcher—renowned for his bold, iconic work—to refresh our brand identity.

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Rest assured, we’re still the same dedicated team behind the scenes—committed to making site management and construction reporting easier, faster, and more reliable. We just look a little cooler while we do it!

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We chose to keep the shape bold, uncluttered, and ready for any environment. The triangle symbolizes simplicity, flexibility, and strength, while evoking the essence of a location pin—perfect for marking specific points on a map.

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It also represents a “bird’s-eye view,” illustrating Site Marker’s power to give you a clear, high-level perspective on every site. Site Marker has become the single source of truth for field data.

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We’re not just construction software; we’re a toolkit for anyone managing a physical site—whether that’s a city block or a mountainside trail. Our new brand identity reflects this broader mission, staying adaptable across industries and environments.

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Over the coming months, you’ll see more of our updated look. We can’t wait to hear your thoughts! Let us know what you think, and thank you for being part of the Site Marker journey. Together, we’ll keep empowering teams—wherever their work takes them—under this bold new banner.

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